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Marketing research of competitors

Study your competition – an important component of the company that wants to become or stay among the leaders and have a strong competitive edge.

Analysis of competitors includes the analysis of the current role of the companies – competitors on the market: their products and services, pricing policy, marketing decisions, as well as strategies for working with clients.

Collection of information about competitors and its further analysis enables to identify the strengths and weaknesses of the companies – competitors, their managerial, technological and marketing features, as well as the reaction to them of customers.