The study of the enterprise allows to identify important characteristics of the company with both external and internal parties for further optimization of the company. On the one hand, marketing research allows the company to evaluate its current position in the market. Further this type of research involves the analysis of the company – studying the current range of products or services, material and technical base, organizational and managerial structure.
The study of financial-economic indicators allows to make an objective picture of the financial condition of the company and opportunities for its functioning on the short and medium term.
Thus, the study of the enterprise helps to identify the current balance of the demands of the market with real possibilities of the company.