+7 (495) 212-91-91 The business plan development for the leading Russian banks
Address: 3, Barabannyy pereulok, Moscow, Russia, 107023 info@i-plan.ru

Market research in order

TYPES of MARKETING RESEARCH

CUSTOM market RESEARCH

  • Market research:
    study of the main indicators of segmentation, identification of risks and market trends, etc.
  • Market research:
    the magnitude of demand and supply, price level, sales volume, etc.
  • Consumer research:
    target audience and consumer behavior
  • Analyze competitors ' activities:
    market share, assortment, pricing, sales, advertising policy etc.
  • Marketing strategy development:
    pricing, definition of sales channels, advertising strategies, etc.

DATA COLLECTION METHODS

  • official statistics
  • interviews
  • questionnaires
  • store check
  • telephone interview
  • hall-tests;
  • home tests
  • mail test
  • mass surveys;
  • auditing of retail outlets
  • mystery shopping
  • in-depth interviews;
  • focus groups
  • peer-group;
  • expert interviews
  • and many other methods.

INFORMATION SOURCES

  • Taylor & Francis
  • The federal customs service
  • Federal tax service
  • Ministries and departments of the Russian Federation
  • Expert assessments of the industry
  • Reporting
  • Materials major industry players
  • Industry-specific printed and electronic publications
  • and many other sources.

ANALYTICAL GROUP Intesco Research Group

  • certified according to ISO 9001:2008
  • is a Gold partner of the RBC;
  • part of the Guild of marketers;
  • is a member of ESOMAR (The European Society for Opinion and Market Research – European society for public opinion research and market)
  • won the first place in the RBC rating in 2010, 2011, 2012, 2013 and 2014

PRINCIPLES of OPERATION

  • Individual approach to every specific task.
  • High quality analytical products.
  • Positive business reputation of the company.
  • Innovation of the applied techniques.
  • Professionalism and high qualification of employees.
  • Extensive experience in implementing custom projects.
WE TURN YOUR IDEAS INTO READY BUSINESS SOLUTIONS