 |
TYPES of MARKETING RESEARCH
|
 |
CUSTOM market RESEARCH
- Market research:
study of the main indicators of segmentation, identification of risks and market trends, etc.
- Market research:
the magnitude of demand and supply, price level, sales volume, etc.
- Consumer research:
target audience and consumer behavior
- Analyze competitors ' activities:
market share, assortment, pricing, sales, advertising policy etc.
- Marketing strategy development:
pricing, definition of sales channels, advertising strategies, etc.
|
 |
DATA COLLECTION METHODS
- official statistics
- interviews
- questionnaires
- store check
- telephone interview
- hall-tests;
- home tests
- mail test
- mass surveys;
- auditing of retail outlets
- mystery shopping
- in-depth interviews;
- focus groups
- peer-group;
- expert interviews
- and many other methods.
|
 |
INFORMATION SOURCES
- Taylor & Francis
- The federal customs service
- Federal tax service
- Ministries and departments of the Russian Federation
- Expert assessments of the industry
- Reporting
- Materials major industry players
- Industry-specific printed and electronic publications
- and many other sources.
|
 |
ANALYTICAL GROUP Intesco Research Group
- certified according to ISO 9001:2008
- is a Gold partner of the RBC;
- part of the Guild of marketers;
- is a member of ESOMAR (The European Society for Opinion and Market Research – European society for public opinion research and market)
- won the first place in the RBC rating in 2010, 2011, 2012, 2013 and 2014
|
 |
PRINCIPLES of OPERATION
- Individual approach to every specific task.
- High quality analytical products.
- Positive business reputation of the company.
- Innovation of the applied techniques.
- Professionalism and high qualification of employees.
- Extensive experience in implementing custom projects.
|
WE TURN YOUR IDEAS INTO READY BUSINESS SOLUTIONS
