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ОПИСАНИЕ
Subject of research:
RESTAURANTS MARKET
Goal of research:
EVALUATION OF THE CURRENT STATE AND DYNAMICS OF MARKET
Region of research:
MOSCOW
Main blocks of research:
VOLUME OF MOSCOW CARTING MARKET
RESTAURANTS IN THE STRUCTURE OF MOSCOW CARTING FACILITIES
TREND ON MOSCOW MARKET OF RESTAURANTS
FACTORS AFFECTING MOSCOW MARKET OF RESTAURANTS
ANALYSIS OF COMPETITION ON MOSCOW MARKET OF RESTAURANTS
RATING OF MOSCOW RESTAURANTS
SEGMENTATION OF MOSCOW RESTAURANTS
FORECAST OF MOSCOW MARKET OF RESTAURANTS
Moscow restaurants are considered by the following parameters:
GEOGRAPHIC LOCATION
PRICE SEGMENTATION
WORKING HOURS
FREQUENTLY REPRESENTED QUISINES
AVAILABILITY OF BUSINESS LUNCH
AVAILABILITY OF ADDITIONAL ROOMS
AVAILABILTY OF SERVICES FOR CHILDREN
ACCEPTANCE OF DIFFERENT CREDIT CARDS
AVAILABILITY OF ENTERTAINMENTS
Information sources used in research:
Federal State Statistics Service
Date of regional authorities
Evaluations of experts
Materials of field organizations
Printed and electronic business and specialized publications
Materials of manufacturing companies and market participants
The research contains 42 diagrams, 21 schedule, 7 tables and 3 schemes.
EXTRACTS FROM RESEARCH
VOLUME OF MOSCOW CATERING MARKET
Volume of Moscow catering market in 2009 amounted to 115,8 bln. rbs. Rate of growth per year was 3,4%.
By the end of 2011 catering market turnover reached *** bln. rbs, that is by **,6% more, than the same rate in 2010.
If we consider theshareof Moscowin the totalvolume of Russian cateringmarket in dynamics, one can observea trendto decrease of the rates. From 2006to 2011it declined by**%.Crisis 2009 was out of dynamics, when Moscowcatering market was steadier than regional markets, therefore continued to increase.
RESTAURANTS IN THE STRUCTURE OF MOSCOW CATERING FACILITIES
For 2009 more than 2,2 ths. new enterprises of consumer\'s market and services appeared in Moscow. By 2010 their number amounted to 10, 3 ths. objects.
If in 2009-2010 the number of enterprises increased by ** ths. objects, in 2011, according to subprogram “Development of wholesale and retail trade, catering and consumer services of Moscow for 2012-2016”, the increase was, according to the experts of Intesco Research Group, ** ths. catering facilities.
In 2010, restaurants in the structure of catering facilities of Moscow were **, 0%. By the prevalence they were on the third place in the capital, ahead of them were cafes and canteens. Cafes referred to **, 7% of facilities, for canteens – **, 7%
PRICE SEGMENTATION OF MOSCOW RESTAURANTS
According to Intesco Research Group data, almost every third restaurant of Moscow has an average bill from 500 to 1000 rubles. Almost 30% of restaurants have average prices from 1 000 to 1 500. In each fifth restaurant one can take a meal for 1 500-2 000 rubles. Average bill in 12,9% of restaurants is from 2 000 to 3 000 rubles. Visiting of **% of restaurants costs more than 3 000 rubles per person.
In such a manner, the range of prices “to 500 rbs.” and “over 3 000 rbs.” are less popular among restaurants of the capital.
SEGMENTATION OF MOSCOW RESTAURANTS BY ACCEPTANCE OF CREDIT CARDS
The most popular credit card in Moscow restaurants is Visa. In 2011 this card was taken in **% of considered facilities. Master/Eurocard ranks second with the rate of **%. Almost in each forth restaurant the bill can be paid by Diners Club card. One tenth of facilities take Union cards.
ОГЛАВЛЕНИЕ
RESEARCH METHODOLOGY
LIST OF SCHEDULES, DIAGRAMS, TABLES AND SCHEMES
1. SOCIO-DEMOGRAPHIC CHARACTERISTICS OF MOSCOW CONSUMERS
1.1. Dynamics of population
1.2. Living standards dynamics
2. SUBJECT OF RESERCH
2.1. Types of carting facilities
2.2. Types of services of carting facilities
2.3. Classification of restaurants
3. VOLUME OF MOSCOW CARTIND MARKET
3.1. Dynamics of market volume by years
3.2. Dynamics of market volume by months
3.3. Structure of market by federal districts
3.4. Structure of market volume by types of facilities
4. RESTAURANTS IN THE STRUCUTRE OF MOSCOW CARTING FACILITIES
4.1. The number of Moscow carting facilities
4.2. Seats in public carting facilities
4.3. Share of restaurants among Moscow carting facilities
5. TRENDS ON MOSCOW MARKET OF RESTAURANTS
6. FACTORS AFFECTING MOSCOW MARKET OF RESTAURANTS
7. ANALYSIS OF COMPETITION ON RESTAURANT MARKET
7.1. Largest restaurants of Russia
7.2. Ratings of Moscow restaurants by popularity
7.3. The most popular cuisines in Moscow restaurants
7.4. Marketing methods used by Moscow restaurateurs
8. GEOGRAPHIC LOCATION OF MOSCOW RESTAURANTS AND THEIR WORKING HOURS
8.1. Geographic location of Moscow restaurants
By administrative districts of Moscow
By districts of Moscow
8.2. Working hours of Moscow restaurants
9. PRICE SEGMENTATION OF MOSCOW RESTAURANTS
10. STRUCTURE OF MOSCOW RESTAURANTS BY TYPE AND CUISINE
10.1. Representation of cuisines in Moscow restaurants
10.2. Special menu in Moscow restaurants
10.3. Distribution of Moscow restaurants by types
11. SEGMENTATION OF MOSCOW RESTAURANTS BY AVAILABILITY OF ADDITIONAL ROOMS
11.1. Rooms for VIP-clients
VIP-halls
11.2. Rooms for smokers and non-smokers
Tables for non-smokers
Cigar room
11.3. Dancing rooms
Dance-floor
Discotheque
11.4. Other rooms
Summer terrace
Beer hall
12. SEGMENTATION OF MOSCOW RESTAURANTS BY ACCEPTANCE OF CREDIT CARDS
12.1. Credit cards Visa
12.2. Credit cards Master / Eurocard
12.3. Credit cards American Express
12.4. Credit cards Diner Club
12.5. Credit cards Maestro
12.6. Credit cards Union
13. SERVICES FOR CHILDREN IN MOSCOW RESTAURANTS
13.1. Availability of children\'s room
13.2. Ability to organize children\'s parties
13.3. Availability of children\'s menu
14. RESEARCH OF MOSCOW RESTAURANTS BY AVAILABILITY OF ENTERTAINMENTS
14.1. Sport entertainments
Billiards
Betting house
Chess, backgammon
Other table games
14.2. Musical entertainments
«Live music»
Karaoke
Concerts
14.3. Video-entertainments
Satellite TV
Video
Sport on big screen
14.4. Other entertainments
Wi-Fi
Hookah
Hookah
Striptease
15. VISITING OF RESTAURANTS BY THE CITIZENS OF MOSCOW
15.1. Preferences of consumers by types of carting facilities in the cities of Russia
15.2. Frequency of visiting of restaurants by the citizens of Moscow
15.3. Reasons of visiting of restaurants
15.4. Preferences by cuisine of restaurants
16. FORECAST OF MOSCOW CARTING MARKET DEVELOPMENT
ABOUTINTESCORESEARCHGROUP
ПРИЛОЖЕНИЕ
List of schedules:
1. Dynamics of the constant population of Moscow as of the 1st January 2001-2012, mln. ppl.
2. Dynamics of constant population of Moscow region as of the 1st January in 2000-2012, mln ppl.
3. Dynamics of monthly average salary of Moscow resident by years in 2002-2011, ths. rbs
4. Per capita personal income in Moscow in 2009-2010, rbs.
5. Share of costs of Muscovites on eating out on the rate of per capita income in 2000-2010, %
6. Dynamics of Moscow catering market turnover in 2006-2011, bln. rbs.
7. Change of share of Moscow in catering market turnover of Russia in 2006-2011, %
8. Dynamics of Moscow catering market turnover by months in 2010-201, bln. rbs.
9. Dynamics of the number of Moscow catering facilities in 2008-2011*, ths. Objects
10. Dynamics of the number of seats in Moscow catering facilities in 2007-2011 per 1 thousand residents
11. The number of seats in Moscow catering facilities by administrative districts in 2010 per 1 thousand residents
12. Dynamics of restaurants turnover in cost terms in 2007-2011, bln. rbs..
13. Districts of Moscow with the most number of restaurants in 2010 %, of total amount
14. Cuisines, presented in Moscow restaurants in March 2012
15. The number of Moscow restaurants with special menu in 2012
16. Representation of different types of restaurants in 2012, %
17. The most accepted credit cards in Moscow restaurants in 2012, %
18. The reasons by which citizens of Russia would go to the restaurant more often in 2011, %
19. The main reasons of visiting of restaurants by Russian citizens in 2011, %
20. Preferences of Muscovites by cuisine in restaurants in 2011, %
21. Dynamics of Moscow catering market turnover in 2009-2011 and forecast on 2012-2015, bln. rbs.
List of diagrams:
1. Structure of distribution of population of Moscow by federal districts in 2011, %
2. Structure of Moscow catering market turnover by administrative districts in cost terms in 2010, %
3. Structure of Moscow catering market turnover by types of facilities in 2010
4. Share of catering facilities of open chain in the structure of Moscow catering facilities in 2010*, %
5. Share of restaurants among Moscow catering facilities in cost terms in 2010, %
6. Change of shares of the most popular cuisines in Moscow restaurants in 2011-2012, %
7. Structure of location of Moscow restaurants by administrative districts in 2011, %
8. Share of Moscow catering facilities, working round the clock at the beginning of 2012, %
9. Segmentation of Moscow restaurants by average bill in 2012, %
10. Structure of Moscow restaurants by availability of business-lunch in menu in 2012, %
11. Structure of Moscow restaurants by availability breakfasts in menu in 2012, %
12. Structure of Moscow restaurants by availability of VIP-hall in 2012, %
13. Share of Moscow restaurants with tables for non-smokers in 2012, %
14. Share of Moscow restaurants with cigar room at the beginning of 2011, %
15. Share of Moscow restaurants with dancing floor in 2012, %
16. Share of Moscow restaurants with discotheques in 2012, %
17. Share of Moscow restaurants with summer terrace in 2012, %
18. Share of Moscow restaurants with beer hall in 2012, %
19. Share of Moscow restaurants, taking credit cards Visa in 2012, %
20. Share of Moscow restaurants, taking credit cards Master/Eurocard in 2012, %
21. Share of Moscow restaurants, taking credit cards American Express in 2012, %
22. Share of Moscow restaurants, taking credit cards Diners Club in 2012, %
23. Share of Moscow restaurants, taking credit cards Maestro in 2012, %
24. Share of Moscow restaurants, taking credit cards Union in 2012, %
25. Structure of Moscow catering facilities by availability of children\'s room in2012, %
26. Structure of Moscow catering facilities by availability of organization of children\'s parties in 2012, %
27. Structure of Moscow catering facilities by availability of children\'s menu in 2011-2012, %
28. Segmentation of Moscow restaurants by availability of billiards in 2012, %
29. Segmentation of Moscow restaurants by availability of betting house in 2012, %
30. Segmentation of Moscow restaurants by availability of backgammon, chess at the beginning of 2011, %
31. Segmentation of Moscow restaurants by availability of table games in 2012, %
32. Share of Moscow restaurants with “live music” in 2012, %
33. Share of Moscow restaurants with karaoke in 2012, %
34. Share of Moscow restaurants in which concerts are held in 2012 году, %
35. Share of Moscow restaurants with satellite TV in 2012, %
36. Share of Moscow restaurants in which one can watch video in 2012, %
37. Share of Moscow restaurants in which one can watch sport on big screen in 2012, %
38. Share of Moscow restaurants with Wi-Fi in 2012, %
39. Share of Moscow restaurants in which one can smoke hookah in 2012, %
40. Share of Moscow restaurant with show programs in 2012, %
41. Share of Moscow restaurant with striptease in 2012, %
42. Structure of visitor\'s preferences of catering facilities by types in Russia and Moscow in 2010, %
List of tables:
1. Monthly average salary of Moscow resident in general and in the cafes, restaurants by years in 2002-2011, rbs.
2. Per capita personal income in Moscow by months in 2009-2011, rbs.
3. Amount of performed works in cost terms by types of activity of catering facilities in 2007-2011, ths. rbs.
4. Top-20 of the most popular restaurants of Moscow in March 2012
5. Rating of the most popular new Moscow restaurants in March 2012
6. Top-3 of Moscow restaurants by separate cuisines in 2012
7. Structure of location of Moscow catering facilities by administrative districts in 2011, %
List of schemes:
1. Classification of restaurants by the range of sold products
2. Classification of restaurants by their location
3. Classification of restaurants by the level of service and range of services
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